Find yourself in a better place

People don’t want to sell their house, unit or commercial property – it’s just one of the things they do when they’re trying to fulfill a lifestyle need.

That’s the insight that inspired the name, positioning and brand build from the ground up for new real estate business Upstate.

The question Fierce Ideas needed to tackle was how to get the audience to see through the difficult and onerous part of the buying/selling/leasing venture and get to the other side – the side where you’re free to focus on the things you live for. That’s when you find yourself in a better place.

“Team Fierce Ideas - thank you for the tremendous effort you put into our brand and our company. From the first meeting right through to today your personal approach and brilliant minds have been an ever exhausting source of creativity and deliverability. We interviewed a number of agencies and are so glad we decided to work with you both. The initial stages of discovery and strategy, although exhausting, certainly ensured that what was delivered hit the target right on the bulls eye. You both delivered a franchise level brand guidelines doc that would be the envy of any company. From tangible signage to all digital assets your guidance on the bespoke approach is second to none. When I gave you the job I gave you the simple mandate “don’t fuck this up” I can truly say you delivered above and beyond my wildest dreams and the feedback from clients, staff, the industry and the community is overwhelmingly ‘it’s awesome”. We look forward to a long continuing relationship on both a professional and friendship level.”

Peter MosedaleDirector, Upstate