People don’t want to sell their house, unit or commercial property – it’s just one of the things they do when they’re trying to fulfill a lifestyle need.
That’s the insight that inspired the name, positioning and brand build from the ground up for new real estate business Upstate.
The question Fierce Ideas needed to tackle was how to get the audience to see through the difficult and onerous part of the buying/selling/leasing venture and get to the other side – the side where you’re free to focus on the things you live for. That’s when you find yourself in a better place.