• We specialise in working with Challenger Brands and Funded Start-Ups to develop growth strategies. We make impact meaningful.

    Ultimately, everything we do is related to business growth and increasing profitability. Our approach is fierce, smart, creative, and tailored to each of our individual clients.


    We work with you to intimately understand your business and benchmark your current position to set clear and achievable targets that enable us to measure growth.

  • Our Services

    At the core

    Brand Strategy and Development

    Marketing and Communications Strategy

    Campaign ideation and Execution

    Content Strategy

    Channel Strategy and Planning

    Marketing Budget Assessment

    Business Growth Strategy

    Investment Preparation Strategy

    Additional Services


    Video Content

    Media Buying

    Tech strategy and development




    Marketing technology and Automation

    Insourcing Strategy

    Digital Performance Media set up and trading

    1stParty Data DMP RFP


    Influencer & Talent engagement

  • About Us

    Fiona King

    Creator and Director

    Fi is recognised as a leader in creating new brands and re-invigorating existing ones. With a deep belief that despite an evolving and challenging landscape, brand success is anchored in great strategy that is built from the understanding of how to engage and reach audiences with strong creative ideas in multi-platform environments.


    Her extensive experience has seen her direct the launches of Australia’s leading brands and increase the profile of international brands in Australia and NZ. By harnessing the power of data, technology and ideas, Fi delivered the high profile Rebel Wilson campaign to launch Stan in Australia, and recently created a successful consumer direct content campaign to build awareness for Travel Portland, Oregon in the Oceania market, curating the ultimate collaboration with The Bondi Hipsters, Future Film Makers of America (“Portlandia" Production crew), and Flight Centre.


    Fi has worked and consulted to leading media and lifestyle brands including Foxtel, Nine Entertainment Company, 20th Century Fox, ACP, Pacific Magazines, Hamilton Island, Sephora, Missguided, Travel Portland, Australian Museum and the ABC.

    Ian Murray


    Ian is a strategic advisor who assists businesses in the creative industries to grow, seek investment, and realise their value. He works with Australia’s most cutting edge and creative businesses and bring a wealth of insights, access to strategic partnerships, and on the ground experience to his clients.


    Ian is an experienced, hands-on media expert who has had senior executive roles in both public and private businesses including COO of the branded content business Brand New Media and COO of the television production company Freehand Productions.


    He uses his in-depth commercial experience to assist creative businesses to plan robust and achievable strategies to achieve domestic and international growth, financial stability, sustainable resourcing, and streamlined operations. He has advised many of Australia’s top television production, broadcast, music, design, advertising, media and entertainment companies as well as working directly with several government agencies.


    Ian has a passion for all things digital.

  • Contact Us

    Don't be afraid to reach out. You + us = awesome.

    New York: +1 646 666 3994 Sydney: +61 2 8007 3577