Green + Simple is a unique sustainability lifestyle platform launched by two ex-journalists/mums (Jenny Ringland + Erica Watson) inspiring people to make small lifestyle changes for healthy living and a cleaner and greener earth.

Fierce Ideas kicked off this relationship with brand strategy and amplification support through to ongoing advisory. In addition to driving awareness of their high-profile celebrity interviews, we guided Jenny and Erica to increase their own profiles through video production and featured content as their personal journey is what makes Green + Simple approachable, engaging and unique. They have since grown a highly engaged and like-minded community and getting attention of high profile brands aligned with their vision.

We are excited to be part of the ongoing Green + Simple journey to make the world a better place, and look forward to contributing and experiencing their continued success.

“Fiona King and Fierce Ideas has had a huge impact on our sustainability lifestyle platform, Green + Simple both from a brand strategy and amplification perspective and via her mentorship.

Fiona is so genuinely passionate about what she does and it shows in every aspect of the way she does business.

Our deep-dive workshop sessions with Fiona helped us gain focus, prioritise tasks and also gave us confidence to pivot as our business changed direction. She is encouraging and motivating, with an innate ability to creatively adapt to any challenge or situation. She has given us guidance on video production, marketing, PR, digital strategy, the importance on building our profiles and brand, and more.

She truly is a marketing and brand professional and we couldn’t recommend her more highly. We relish every opportunity we get to work with her.”

Erica Watson and Jenny RinglandCo-founders, Green + Simple

Case Studies