With the Bondi Hipsters

How do you make sure the millennial taste-makers of Oceania have Portland, Oregon on their radar?

Send the Bondi Hipsters on a pilgrimage to their spiritual mecca – Portland, to show up the locals at what they do best… coffee, beer, music, urban vineyards, art, food, whiskey, donuts and feminist fashion!

We curated the ultimate collaboration of creativity and intel – The Hipsters, Future Film Makers of America (Portlandia), Travel Portland and Flight Centre, and then we smashed targets (not avocado).

175

of lead targets achieved

1,600,000

views on Facebook and YouTube
Episode 1: Wine
Episode 2: Coffee
Episode 3: Donuts
Episode 4: Mild Wang
Episode 5: Whiskey
Episode 6: PC Culture

“I had the pleasure of working with Fiona on a consumer direct campaign – our first ever in the Oceania market – when she came up with the brilliant idea of collaborating with the YouTube-famous Bondi Hipsters to produce custom content. Fi was the glue for the project, on the ground through production, all the way through the post-production phase, but she really shined when it came to strategy. Fi was able to generate millions of views for the Portland brand in the Oceania market via an engaging and fun process, strong strategic thinking, production know-how and the ability to collaborate. Her approach allowed us to breakthrough, push boundaries and exceed our own expectations. I would work with her again in a heartbeat!”

Ajay DateVP of Marketing, Travel Portland

Case Studies