How do you make sure the millennial taste-makers of Oceania have Portland, Oregon on their radar?
Send the Bondi Hipsters on a pilgrimage to their spiritual mecca – Portland, to show up the locals at what they do best… coffee, beer, music, urban vineyards, art, food, whiskey, donuts and feminist fashion!
We curated the ultimate collaboration of creativity and intel – The Hipsters, Future Film Makers of America (Portlandia), Travel Portland and Flight Centre, and then we smashed targets (not avocado).