What do you get when Channel [V] + Billabong fuse the strength of each brand, that being their Music + Beach & Street Wear Cred?
You get an example of best in class creative collaboration.
This colab for a summer music festival fashion range drew inspiration from the energy and passion of what they call moshing and stage diving – we called it an OFF BEAT RIOT.
We leveraged the essence of each brand into a complementary artistic whole.
We found a common aesthetic space for our brand marks that sat very convincingly with the OFF BEAT RIOT music festival fashion concept.
This idea informed the approach for all promotions across the campaign, from TVCs, clothing catalogue, in-store window posters, POS, rack tags and press & digital advertising.
And the crowds loved it.
At the end of the Australian summer music festival season we enjoyed the unique position in the retail fashion sector of a completely sold out range.