Fierce Ideas Director Fi harnessed the power of data, technology and creative and directed a kick ass team to produce a multi-platform launch campaign for STAN, the Australian subscription video-on-demand service who successfully took on American juggernaut Netflix.
Featuring acclaimed Australian actress Rebel Wilson, the campaign exceeded subscriber targets immediately and achieved brand awareness of 25% in the launch month, challenging the monopoly of Netflix (32%), and kicking the rest of the competition to the curb (Presto at 13%)